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New 451 Research Report Captures the Impact of Efficiency and Sustainability on Cloud & Service Provider Market

Findings from interviews with 800+ data centre service providers worldwide to determine current state of strategic sustainability initiatives
Majority of respondents (57 percent) view sustainability as competitive differentiator and cite customer expectations as a major driver; yet only 43 percent of respondents say they have strategic sustainability initiatives and efficiency improvements for their infrastructure.
Report assesses gaps in resources and technology adoption, and risk of not enacting sustainability strategies

London, United Kingdom, October 8, 2020Schneider Electric, the leader in the digital transformation of energy management and automation, today announced findings from a newly commissioned study by 451 Research, part of S&P Global Market Intelligence, that captures the impact efficiency and sustainability have on the cloud and service provider business. The recently released report includes insights from a survey of over 800 data centre service providers around the globe about their perspectives on sustainability and the strategic initiatives they are either deploying or may be using in the future. Additionally, it addresses what’s required to achieve sustainability measures for colocation providers.

“The report from 451 Research provides a snapshot of the influence efficiency and sustainability has on the colocation market,” said Mark Bidinger, President of the Cloud & Service Provider Segment, Schneider Electric. “Multi-tenant data centre operators can use it as a tool to assess gaps in resources and adoption, as well as the risks of not taking action.”

For the report Multi-tenant data centres and sustainability: ambitions and reality, 451 Research conducted surveys with IT decision makers who hold functional responsibilities over their data centre sustainability strategies within colocation and wholesale data centres. Respondents were based in countries throughout the world including: the United States, China, India, Australia, France, United Kingdom, Mexico, Brazil, Japan, Singapore, Saudi Arabia, Sweden, Demark, and more. The companies ranged in size of 10 to 10,000+ employees, and with data centre capacity from under 1MW to more than 150MW.

“Datacentre efficiency and sustainability is already a major topic in the datacentre sector, and our survey shows it is high on the priority list for MTDC service providers worldwide”, says Daniel Bizo, senior research analyst with 451 Research, part of S&P Global Market Intelligence. “Ultimately, expectations from customers, regulators and the public at large will only become more pressing as the effects of climate change become more pronounced. As global datacentre infrastructure grows in response to higher demand for digital services, so does interest in its considerable environmental impact.”

Key Report Takeaways about Sustainability

The report shares the level of maturity global colocation providers have with their sustainability strategies. Here are some key takeaways:

  • The majority of respondents (57 percent) believe efficiency and sustainability will be highly important competitive differentiators in three years, a large increase from the current reading of 26 percent.
  • Only 43 percent of respondents say they have strategic sustainability initiatives and efficiency improvements for their infrastructure.
  • Top drivers for efficiency and sustainability programs are:
    • Customer expectations (50 percent)
    • Long-term operational resiliency (40 percent)
    • Regulatory guidelines (36 percent)
  • 97 percent of providers have between a few or all of their customers looking for contractual commitments to sustainable practices.
  • Only 56 percent of those surveyed said they monitor their operational systems and the remaining said they do not generate reports to track these metrics (utilisation, energy consumption, PUE, etc.). In addition, roughly one third track carbon intensity at all sites.

Data Centre Power and Cooling Cited as Top Areas for Sustainability Improvement

When it comes to sustainability, the report found several common themes for multi-tenant data centre operators. Two of which are:

  • Top focus areas for sustainability improvement include:
    • Optimising existing datacentre power distribution
    • Upgrading datacentre power distribution infrastructure
    • Optimising existing datacentre cooling efficiency
    • Upgrading datacentre cooling infrastructure
  • Metrics to inform resiliency are a significant component of sustainability best practice with attention to how effectively data centre facilities are using power, water, and other resources. Effective product maintenance and modernisation is essential to extending and optimising the lifecycle of a data centre facility along with the use of DCIM and software to predict and monitor system operations and resource efficiency.

Download the free report to learn more

Download the full report by 451 Research, Multi-tenant data centres and sustainability: ambitions and reality.

Schneider Electric is committed to taking an integrated approach to sustainability that spans our operations, performance, decision-making, and strategy. Click here to learn more about our Sustainability Strategy in Action.


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Specialising in edge computing environments, cloud transformation and IT solutions, EfficiencyIT (EIT) was borne from the ideals of a like-minded group of individuals, whose intricate values and beliefs saw the data centre and IT landscape changing dramatically. Such changes called for a more dynamic approach to understanding and resolving the complex challenges faced by businesses today.

Partnered with Schneider Electric, Microsoft, Mimecast and Cisco, EfficiencyIT continue to challenge the status quo of what is acceptable, versus what is achievable, within traditional data centre and IT infrastructures. #BornEfficient